Balancing the needs of “our people” with the reality of McCrum’s sales and customer needs presented an interesting design challenge. Our team addressed the reduction in dedicated showroom space by providing creative product and space solutions throughout. Not only do these solutions support the needs of internal teams and individuals, but they can also be showcased to visiting clients. Practical considerations include consistent technology and a diverse selection of work zones such as focus areas, meeting and collaboration spaces, and support spaces. The Showroom is flexible and adaptable, designed to be curated multiple times a year.
The transformation of their working showroom has reduced McCrum’s overhead while creating a best-in-class work environment. The people-focused space showcases their product offerings in a warm, bright, and flexible environment that encourages social connection. The showroom supports client engagement, inspiring them to visualize creative solutions for their own workplace.